In South Africa, there are 20 times more traditional or independent trade stores than modern retailers or chain stores, yet these traditional retailers only earn 30% of total revenue generated in the market. The low income earners pay most for goods at traditional retailers because brands lack the connectivity, data, and electronic and physical access to these stores, and cannot reach those consumers with their low marketing and promotional budgets. TillSlip helps solve this problem by connecting to any point-of-sale system and intercepts the sale data before the receipt is printed.
This allows brands and retailers to connect with their targeted consumers and use the data and the receipt as an advertising or communication medium. South African FMCG brands spend over US$400 million/ZAR6,392 billion of their marketing budget on in-store marketing mechanics. TillSlip replaces all these mechanics more affordably and more efficiently than any other solution available and, for the first time ever, brands can redirect their promotional budgets to those who need it most. This makes it is the most affordable hyper-targeted cost-per-point marketing solution available anywhere, while the shared revenue model allows retailers to earn a passive income from the space and data on the receipt.