Mzansi Live is an independent, pan-African omni media company that provides media management solutions and services. Part of their offering includes the ATIMS Ecosystem that automates media buying, inventory management, data capturing and analysis across digital, radio, TV and out of home. Led by media and marketing trailblazer, Angelo Tandy, who is also chairman of Out of Home Media Industry Association of South Africa, Mzansi Live works largely with broadcast houses and independent radio stations. Mzansi Live aims to develop into an end-to-end omni media channel, trading all media inventory through a single, integrated platform. The platform is the first broadcast media booking system locally developed, locally hosted and locally supported.