Having taken over ownership of The Plug magazine in 2019, Mercia Tucker has evolved it into a media company with an eye on taking the continent’s substantial history of publishing into the future.
That future is digital, with holding company Leone Holdings’ vision to be a continent-wide leader in digital media, lifestyle, and e-commerce, showcasing the best that African creativity has to offer.
With an impressive client list including ABInBev, MultiChoice and Nike, the digital publication prides itself on celebrating excellence in culture by profiling rising and established creatives, artists and mavericks who are moving the industry forward. They continue to offer critical think pieces on the current state of hip hop and shape the growing narrative surrounding passionate, creative and expressive individuals in an ever-evolving culture.
The support of the MultiChoice Innovation Fund has given small and medium-sized enterprises like The Plug a much-needed lifeline at a time when businesses have been impacted by the economic downturn, related to the COVID-19 pandemic. The financial support has given the company the opportunity to scale their businesses and increase their investment in the African creative economy, empowering young, black creatives along the way.