Mzansi Live is an independent, Pan-African Omni Media Company, providing automated media bookings and management solutions. The organisation was conceptualised by Marketing, Advertising, Broadcasting, Out of Home Media Analysts backed by System & Solution Architects, with an African outlook.
The company is led by media & marketing trailblazer Angelo Tandy, who is also the Chairman of Out of Home Media Industry Association of South Africa. Mzansi Live works largely with broadcast houses and many independent radio stations.
Mzansi Live’s aim is to develop into an end-to-end Omni Media channel, trading all media inventory through a singular integrated platform. Their increased capacity would lead to develop their reach in Media Marketing Strategy Management; Content Structuring and Management; Integrated Media Modes Structuring & Management and the Media Industry in general.
The MultiChoice Innovation Fund is a key partner in their growth, fuelling their ability to disrupt the current media trading environment with the launch of the ATIMS Media Trading Ecosystem, which they hope will become the new Media Trading status quo.