Media Sync describes themselves as the go-to-guys for taxi commuter advertising. With their sights set on USA and London, they are currently the largest 100% black-owned Digital-Out-Of-Home (DOOH) advertising company in Africa.
The mission when they first started out in 2015 was to build a profitable company that adds value to both their customers and the communities in which they serve. Now, the industry is seeing more black players entering the DOOH advertising space.
The MultiChoice Innovation Fund helped fast-track the company’s goals and scale the business, which has resulted in over 50 direct and indirect jobs. Their advice? Do what you can with you have today, and don’t focus too much on what other people are doing. Instead, forge your own path.