Duma Collective

Duma Collective is a creative communications agency that utilises creative tools to drive brand messages. Amongst the many tools they use are talent management and procurement, PR, social media, events, brand strategy and creative direction. The vision is to be the leading provider of valuable creative conversations between brands and the African market.

Multi-talented creative powerhouse Sibu Mabena spun out Mbuduma Communications, established in 2014, into Duma Collective, by 2017 – growing from a high-level freelancing operation to a creative communications agency.

With a diverse clientele spanning companies from Chivas Regal to Samsung SA and DRIP Footwear to celebrity clients including Somizi, Jessica Nkosi, Kwesta and Kaylow, Duma Collective is well on its way to becoming one of the continent’s most sought-after through the line agencies, with the aim of establishing offices in multiple African countries.

Mabena says that the networking opportunities, pipeline of work, funding for the business’ growth and global-level mentorship from the custodians are just some of the huge benefits that come with the support of the MultiChoice Innovation Fund.



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