An explosion of African cinema
Africa’s star is rising. Our continent is taking its place in the world, asserting our right to be heard and represented. This new African presence is finding expression in numerous fields, but none as exciting as in creative arts and entertainment. With storytelling deeply entrenched in the African culture, it is no wonder that the continent is rich in original tales that bring to life the diversity and colourful heritage of African countries. While our trailblazing artists are making their presence felt on the global stage, veritable armies of actors, producers, directors and content creators on our continent are producing African content for Africa’s people.
At MultiChoice, we are proud to be a part of this journey, helping to create platforms for Africans to express their stories.
As content producers, we also understand how critical it is that we not only tell our own stories, but that we do it using the highest possible standards and production values. There is an almost insatiable appetite for authentic local content; and as Africans, we deserve to see ourselves reflected in our own content, produced by our own people. Long may we continue to express Africa.
From gritty city streets, dramas that centre historical events and documentaries that feature sweeping scenic locations, South African storytelling is as diverse as the country and its citizens. South African storytellers have won acclaim on the global stage for embracing heritage and putting a futuristic spin on culture and traditions. As an economic powerhouse on the continent, South Africa is well placed to produce authentic African stories – and take it to the world. MultiChoice invests in South African storytelling through its MultiChoice Talent Factory programme, ensuring that South African filmmakers can tell stories for us, by us.
Everything about Africa is a story - the politics, the economics, the social interactions, are all stories. And no country embodies this quite like Nigeria. The Nigerian film industry – often referred to as Nollywood – has seen an explosion over the last ten years, solidifying its voice and finding viewers across the African diaspora. Considered one of the world’s most valuable film industries because of its reach, Nigerian filmmaking is centred on telling homegrown stories that resonate globally. Through the MultiChoice Talent Factory West Africa Academy, MultiChoice is working tirelessly to unearth Nigerian filmmaking talent and taking that talent to the world.
East Africa is not only one of the continent’s economic hubs, but it is also a hub of great African stories that are yet to be told. As Africans, we are rooted in oral traditions, with storytelling embedded in our culture. It’s this love of storytelling that fuels the Kenyan film industry. Over the last ten years, Kenyan films, filmmaking and talent has attracted global attention, for both its feature-length and documentary films. While comparatively small, the Kenyan film industry is set for a breakthrough decade, taking its stories to the world. Through the MultiChoice Talent Factory East Africa Academy, MultiChoice is investing in the next generation of Kenyan storytelling talent.