MultiChoice Ghana is a joint venture between local businessman Richard Darko and the MultiChoice Group, which was established in 1993. Today MultiChoice Ghana operates from five offices including a state-of-the-art head office and studio in Accra.
The company has a substantial (and growing) impact on both the Ghanaian economy and the lives of its people. A measure of the extent to which Ghana has responded to our investment in the best local and international content is the fact that more than one million of our digital boxes have been sold in Ghana to date. Our channels are available through five DStv and three GOtv packages.
Contributing to Ghana’s economy
MultiChoice Ghana today employs over 114 people directly and 148 contract staff, working from five offices in Accra, Kumasi, Tamale, Tema and Takoradi. Added to these individuals are the hundreds who work for DStv and GOtv as Dealers, Installers, Agents and Retailers in all sixteen regions of Ghana.
In 2021 a wholly Ghanaian channel, Akwaaba Magic, was launched on the DStv platform rekindling the creative industry in Ghana. This comes on the heels of special Festival Pop-up channels dedicated to promoting the rich culture and diverse urban art of Ghana to the wider African audiences.
Since 2015 MultiChoice Ghana has invested over US$18 million in its DTT network of 13 sites in nine cities across Ghana, plus spending millions more on building local production capacity and transmission infrastructure. We work closely with partners including the Ministry of Information, the National Media Commission, National Film Authority and the National Film and Television Institute to help foster creative and business environments in which everyone benefits. Just one outcome from the many close stakeholder relationships we enjoy is the fact that today MultiChoice Ghana hosts no fewer than 15 free-to-air channels on DStv and GOtv, often in areas where access would otherwise not be possible.
Growing Ghana’s creative industries
Since 2005, MultiChoice has commissioned great Ghanaian drama, film and reality TV productions while the stellar careers of actors, musicians and producers have been boosted by their exposure through the new Akwaaba Magic channel, Africa Magic, ROK Gh and Trace Jama.
Since 2016 MultiChoice Ghana has spent over US$1,000 000 on the local entertainment, drama, music and film industry, including the co-production and broadcast of the Vodafone Ghana Music Awards, 3 Music Awards and Women of Honour events live from Ghana. Our close relations with the Ghana Journalist Association has seen Ghana produce winners at the CNN MultiChoice African Journalist Awards.
Investing in Ghanaian sport
Boxing has received a significant boost through various editions of the popular Fight Nights which have unearthed several champion fighters. Millions have been invested in boxing and other Ghanaian sporting activities including the Ghana Premier League, West African Arm-wrestling Tournament, GOtv WAFU Cup and the MTN FA Cup.
Enriching Ghanaian lives
During the COVID-19 period MultiChoice Ghana partnered the Ghana Education Service and the Ghana Broadcasting Corporation to distribute the Ghana Learning Television content on DStv and GOtv. Another significant contribution to the Film and Television industry is the training opportunities created for young and established filmmakers in Ghana through our flagship corporate shared value (CSV) initiative, Multichoice Talent Factory (MTF).
10 Executive Management team members
- Alex Okyere - Managing Director
- Felix Boateng – Operations Support Manager
- Nii Amah Dagadu – Corporate Affairs Manager
- Afua Kissi-Nyame – Head: Marketing
- Michael Lartey – Head: Sales
- Nana Agyapong Akoto – DStv Business Manager
- Jesse Konyah – Finance Manager
- Papa Ako Ako-Addo – Customer Value Manager
- Ivan Sapeh – Head: Customer Care & CX
- Queensley Manu – Human Resources Manager
As an equal employer, gender balance is cardinal agenda for us as through diversity, we are able to remain innovative and impactful in the lives of our customers, staff, stakeholders and investors.