MultiChoice Ghana

About
MultiChoice
Ghana

MultiChoice Ghana is a joint venture between local businessman Richard Darko and the MultiChoice Group, which was established in 1993. Today MultiChoice Ghana operates from five offices including a state-of-the-art head office and studio in Accra.

The company has a substantial (and growing) impact on both the Ghanaian economy and the lives of its people. A measure of the extent to which Ghana has responded to our investment in the best local and international content is the fact that more than one million of our digital boxes have been sold in Ghana to date. Our channels are available through five DStv and three GOtv packages.

As a Ghanaian company, we are excited about the transformation we have brought to the video entertainment landscape in the country. Since 1993, we have continually pushed the envelope in storytelling, leveraging partnerships with various stakeholders to become Ghana’s most-loved Pay-TV provider. Our strategy is to continuously provide customers with more of their favourite content, delivering unmatched value. We continue to use our resources, technology and content to develop our human capital to positively transform the creative and television sectors. We will continue to develop amazing local talent and deliver high-quality entertainment, while in the process, benefitting our communities, our people and our country.

Alex Okyere

Managing Director, MultiChoice Ghana

Contributing to Ghana’s economy

MultiChoice Ghana directly employs over 114 people and 148 contract staff, working from five offices in Accra, Kumasi, Tamale, Tema and Takoradi. Hundreds more work for DStv and GOtv as dealers, installers, agents and retailers in all sixteen regions of Ghana.

In 2021, wholly-Ghanaian channel Akwaaba Magic was launched on the DStv platform, rekindling the creative industry in Ghana. This comes on the heels of special Festival Pop-Up channels dedicated to promoting the rich culture and diverse urban art of Ghana to wider African audiences.

Since 2015, MultiChoice Ghana has invested over US$18 million in its DTT network of 13 sites in nine cities across Ghana and spent millions more on building local production capacity and transmission infrastructure. We work closely with partners including the Ministry of Information, the National Media Commission, National Film Authority and the National Film and Television Institute to help foster creative and business environments in which everyone benefits. Just one outcome from the many close stakeholder relationships we enjoy is the fact that today, MultiChoice Ghana hosts no fewer than 15 free-to-air channels on DStv and GOtv - often in areas where access would otherwise not be possible.

Growing Ghana’s creative industries

Since 2005, MultiChoice has commissioned great Ghanaian drama, film and reality TV productions while the stellar careers of actors, musicians and producers have been boosted by their exposure through Akwaaba Magic, Africa Magic, ROK Gh and Trace Jama.

Since 2016, MultiChoice Ghana has spent over US$1 000 000 on the local entertainment, drama, music and film industry, including the co-production and broadcast of the Vodafone Ghana Music Awards, 3 Music Awards and Women of Honour events, live from Ghana. Our close relationship with the Ghana Journalist Association has seen Ghana regularly produce winners at the CNN MultiChoice African Journalist Awards.

Investing in Ghanaian sport

Boxing has received a significant boost through various editions of the popular Fight Nights, which have unearthed several champion fighters. Millions have been invested in boxing and other Ghanaian sporting activities, including the Ghana Premier League, West African Arm-wrestling Tournament, GOtv WAFU Cup and the MTN FA Cup.

Enriching Ghanaian lives

During the COVID-19 lockdown period, MultiChoice Ghana partnered the Ghana Education Service and the Ghana Broadcasting Corporation to distribute the Ghana Learning Television content on DStv and GOtv. Another significant contribution to the Film and Television industry is the training opportunities created for young and established filmmakers in Ghana through our flagship corporate shared value initiative, Multichoice Talent Factory (MTF).

Executive Management Team

Alex Okyere - Managing Director
Felix Boateng – Operations Support Manager
Nii Amah Dagadu – Corporate Affairs Manager
Afua Kissi-Nyame – Head of Marketing
Michael Lartey – Head of Sales
Jesse Konyah – Finance Manager
Papa Ako Ako-Addo – Customer Value Manager
Ivan Sapeh – Head of Customer Experience & Care
Matilda Awuah - Human Resource Manager
Kennedy Dankyi Appah – Akwaaba Magic Channel Head

As an equal employer, gender balance is cardinal agenda for us as through diversity, we are able to remain innovative and impactful in the lives of our customers, staff, stakeholders and investors.